The holidays are a great time to promote shopping locally, and there are plenty of benefits for both businesses and consumers. Shopping locally strengthens the local economy and creates a sense of community. It also helps businesses to better understand their customers and what they want.

There are a few things businesses can do to make the most out of a holiday shop local campaign. First, they can kick off the campaign with a bang by hosting an event or giving away discounts. Second, they can promote the campaign through social media and other marketing channels. And finally, they can support other businesses in the community by joint marketing or co-hosting events. Read on for more tips from the Lake Arrowhead Communities Chamber of Commerce on how your business can make the most out of a holiday shop local campaign!

Launching Your Holiday Shop Local Campaign

A great way to get people excited about shopping locally is to host an event or giveaway discounts. This will not only attract attention to your campaign but also show your customers that you’re invested in supporting the community.

If you’re hosting an event, be sure to promote it through your social media channels and other marketing materials. You can also reach out to local media outlets to generate even more buzz. And don’t forget to invite other businesses in the community to participate! The more, the merrier.

You should also consider putting together a PDF gift guide for your business. If you aren’t sure where to begin, start with a Word document detailing your sale items – along with high quality product images – then use this free tool to convert it to a PDF that you can send out via email and add to your website.

Giving away discounts is another great way to attract attention to your holiday shop local campaign. You can offer discounts on specific items, or give a percentage off purchases made during a certain time period. Whatever you do, make sure your customers know about it! Promote your discounts through social media, email, and in-store signage.

Promoting Your Campaign

Once you’ve got your campaign underway, it’s time to start promoting it! Social media is a great way to reach a wide audience with minimal effort. Be sure to use relevant hashtags and post regularly about your campaign. You can also create graphics or videos specifically for social media.

In addition to social media, there are plenty of other ways to promote your holiday shop local campaign. You can distribute flyers or posters in high-traffic areas like grocery stores or malls. You can also partner with other businesses in the community to cross-promote each other’s campaigns. For example, you could put up each other’s flyers in your stores or include each other in social media posts.

Incentivizing Local Shopping

One of the best ways to incentivize shopping locally is by offering exclusive deals or discounts that are only available at participating businesses. For example, you could implement a loyalty program or offer a free gift with purchase or a discount on all items purchased during a certain time period. You could also launch a contest or holiday-themed giveaway. Whatever you do, make sure it’s something that will appeal to your customers!

Joint Marketing and Co-Hosting Events

Joint marketing is a great way for businesses to support each other while promoting their own products or services. For example, you could team up with another business in the community and promote each other’s products or services through social media posts or in-store displays. You could also co-host an event like a holiday market or trunk show. These types of events are great for generating buzz and attracting new customers.

Giving Back to Your Community

One of the best things about shopping locally is that businesses have the opportunity to give back to their communities. There are many ways businesses can do this, but one popular option is donating a portion of proceeds from sales made during the holidays. Another option is hosting an event where attendees can donate items like food or toys for those in need. Whatever you do, make sure you let your customers know about it! Promote your efforts through social media and in-store signage so everyone knows how generous you are this holiday season.

The holidays are a great time for businesses to promote shopping locally! There are many benefits for both businesses and consumers when people shop local during the holidays including strengthening the economy and creating a sense of community spirit. By following these tips, you’ll be well on your way toward having a successful holiday shop local campaign!

Grow your business by building relationships with other local entrepreneurs and accessing unique resources offered by the Lake Arrowhead Communities Chamber of Commerce. Join us today!